Beat the Cyberbully provides education, awareness and training on online and mobile topics to children, young people, their families and those who work with them to promote safe, responsible and inspiring online communications. Barry Lee Cummings, who is one of the 2 founders based in Dubai, has been increasing the level of awareness and education for students, parents, and teachers on the subjects of cybersafety, cyberbullying prevention, cybersecurity and online reputation in the UK, Ireland and the UAE since 2012. Having owned operated his own digital agency, helping businesses use the internet more effectively, he identified a gap in the market as more and more of their clients, started asking questions from their role as mum and dad, rather than General Manager, or Marketing Director. Barry takes his deep technical understanding of the digital space and turn that into digestible, relatable content for their audience.